Advertising stand with removable display panels



ADVERTISING STAND WIT-HREMOVABLE DISPLAY PANEL D. S. HALL Filed April 15, 1944 zverh'sewna I 4 Hum Mr A j mw I zqdverlgemyf' INVENTOR.

Patented Aug. 24, 1948 NT orrics ADVERTISING STAND WITH REMOVABLE DISPLAY PANELS Donald S.Hall, Cincinnati, Ohio. assigno'r to The pany, Cincinnati, Ohio, at

Gruen Watch Com corporation of Ohio Application A ril 13, 1944,:Serial No. 530,830

This invention relates to advertising display stands and is particularly concerned with a structure adapted to be usedby a retailer on counters or in show windows to display in sequence a series of related advertisements of the same product or of the products of the same manufacturer.

One of the objects of the present invention has been to provide a display stand of simple construction in which a plurality of advertisements may be inserted initially, the advertisements being then removed individually at periodic intervals to provide at a minimum of effort to the operator a continuous but changing sales appeal to the prospective customer.

Another object has been to provide a construction of the type described in which the display stand and the advertisements themselves are configure-ted so as to facilitate the removal of the advertisements at periodic intervals and to permit the removal of each of the advertisements individually without disturbing the others.

Another object has been to provide an advertising display stand in which the manipulation of the advertisements in the preferred fashion is greatly facilitated by instruction indicia correlated with the advertisements themselves and with the device.

Other and further objects and advantages will be apparent from the further and more detailed description of the invention when considered in conjunction with the drawings in which:

Figures 1-4. represent front perspective views of a preferred embodiment of the invention, particularly illustrating the manner in which a series of related advertisements may be displayed in a stand at periodic intervals.

Figure is a rear elevational view particularly illustrating the means provided for the ready removal of the advertisements and their positioning in the device prior to removal.

Figure 6 is a view similar to Figure 5 with a portion partly broken away and illustrating the various advertisements in the series partially removed from the stand in order to demonstrate the operation of the device.

Figure 7 is a sectional View along the line 1-1, Figure 6.

As illustrated in Figures 1-4, a structure which represents a preferred embodiment of the invention comprises generally the advertising display stand Ill, the principal element of which is the frame member ll. A lateral wing l2 may be hingedly secured on one side of the frame and this wing may include the further extensions l3 and I4 (see Figure 5) to facilitate the vertical position- 1 Claim. (01. 40-64) mg? ofthe stand in display position. A second wing I 5 may extend from the opposed side of the frame and thiswin'g .may also include an extension member 16' (see Figure 7) for the purpose of facilitatingvertical support. I

The invention is best appreciated from a consideration of Figures 5 and'6 in which I! is a supportenvelopeopen at its face and positioned on and secured at the rear of the frame member ll. If desired, a spacer member It may be disposed betweenthe outer envelope body and the rear of theframe One side edge of the envelope [1 is pr'eferablyleft unsecured and fingerhold cutout portions [9 are formed in this edge in a vertical row. These cut-out portions are for the purpose of enabling the operator of the stand readily to remove the advertising sheets as the occasion requires. The advertising sheets, which are numbered consecutively 20-23, are inserted in the envelope in the exact order in which it is desired to display them. For example, advertisement I, which has been given the number 20, is placed in the envelope directly adjacent the inner surface of the frame II and will accordingly be the first one displayed. The advertisements numbered 2, 3 and 4, which have been given the indicia 2|, 22 and 23, are then placed behind the advertisement 20 in that order. The advertisements are numbered on the rear side and dates appear on the rear of the support envelope IT, as shown in Figure 5. The numbers and dates are for the use of the operator, not for the observer.

The advertisements are preferably display sheets of a contour permitting them to fit snugly within the envelope and to be concealed therein when fully inserted except along the cut-out portions of the envelope. However, the extended side edges of all of the advertisements excepting the advertisement 2B are cut out or otherwise configurated to leave extensions so that each advertisement may be manipulated at the particular corresponding fingerhold portion in the envelope and at that point will be the outer sheet there positioned. As an illustration, the advertisement numbered 2| has the projection 24 extending from its upper righthand corner Resultantly, when this advertisement is fully enclosed in the envelope I! it can be manipulated from the appropriate fingerhold cut-out portion which in this case, as shown in Figure 5, is the second from the top. Similarly, the advertisements numbered 22 and 23 have the edge projections 25 and 26 which render the advertisements subject to manipulation through the corresponding fingerhold cut-out portions applicable to the particular advertisements. In this way each sheet may be manipulated without disturbing the others and may be manipulated best from its particular corresponding fingerhold cut-out portion.

Preferably, as illustrated, indicia indicating the particular period to which the advertisement relates is disposed on the back of the envelope member I! and correlated with the fingerhold portions. For example, advertisement number 1 is correlated with the date November 1. Accordingly, on November 1, advertisement number 1 should be removed from the stand and, resultantly, advertisement number 2 will then be displayed in the frame. Similarly, advertisement number 2 may be removed on its correlated date of November 12 and advertisement number 3 becomes displayed.

In this way, a continuously rotating advertising display is provided. The rotation of advertisements is accomplished by the store or dealer displaying the stand at a minimum of eifort to the operator. When the advertisements have been entirely removed from the envelope a new series may be provided by the advertiser or the old ones can be used all over again. At this time new removal indicia may be furnished for pasting on the rear of the envelope at the appropriate places.

The structure, although exceedingly simple, fulfills a definite need in the particular art to which it relates and enables the advertiser to secure an effective and attractive display without jecting portion formed on the side edge thereof,

each'of said projections being disposed beneath a particular cut-out portion on the flap whereby eachof said sheets may be manipulated from the cut-out portions of the flap independently of the others and in accordance with the date indiciaon the flap.

DONALD S. HALL.

REFERENCES CITED The following references are of record in the file of this patent:

UNITED STATES PATENTS Number Name Date 535,818 Detwiler Mar. 19, 1895 854,888 Hartman May 28, 1907 1,068,621 Abraham July 29, 1913 2,064,174 Naylor Dec. 15, 1936 2,162,025 McClaughry June 13, 1939 

